We’ve all heard a lot about the ‘new normal’ in terms of the coronavirus pandemic. But it’s also important to look ahead, as The Vegan Society (UK) says about its new outreach campaign, Future Normal, which sets its sights on the society that vegans and their allies are creating. The future of “normal,” VS says, is a place where nonhuman animals are “no longer used, but recognized as individuals with their own personalities, preferences and desires.”