- Vegan Trademark
Ahimsa lights the way
The mission is the purpose of the organization. Vision is what we hope to achieve. Values are our core principles and ethics.
We have held essentially these mission, vision, and values since our founding in 1960. However, we made adjustments recently: Jay’s famous vision “I will work every day until all the slaughterhouses are closed!” has been revised to the team approach and broadened in scope. Our values are now contained in one more concise statement.
Mission Statement American Vegan Society promotes a compassionate, healthful, sustainable lifestyle. Eating an entirely plant-sourced diet, the vegan way of living does not use animals for food, clothing, commodities, sport, or entertainment.
Vision Statement We envision a world where animals are no longer exploited by humans, and the world is in harmony.
Values Statement American Vegan Society (AVS) utilizes a kind and welcoming voice, respectful of everyone, regardless of where they are (or are not yet) along a vegan journey. AVS advocates nonviolently for the abolition of the abuse of animals. AVS practices the following values in all aspects of their work and encourages others to do likewise:
The Golden Rule — “Treat others as you would like to be treated.”—extended to all animals, human and nonhuman
Reverence for Life — All Life has value; respect it and treat it with utmost care. (more info)
Dynamic Harmlessness — Do the least harm and the most good. (more info)
The Six Pillars of Ahimsa (more info):
ABSTAINING from Animal Products
HARMLESSNESS with Reverence for Life
INTEGRITY of Thought, Word, and Deed
MASTERY over Oneself
SERVICE to Humanity, Nature, and Creation
ADVANCEMENT of Understanding and Truth
56 Dinshah Drive, Malaga NJ 08328 856.694.2887
Copyright © 1960-2023
AVS is a registered 501(c)(3) organization, EIN 226058533. All donations made to the American Vegan Society are tax deductible in accordance with applicable law..