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The Vegan Trademark

The Vegan Trademark is currently used on over 68,000 products worldwide including food, drink, cosmetics, and household items. The Vegan Trademark was created in 1990 by The Vegan Society (TVS) to help consumers identify vegan products in a quick and convenient manner. Located in the United Kingdom, TVS was founded in November 1944. As the original vegan society, TVS coined the term “vegan,” and has worldwide reach. The Vegan Trademark remains the first and most trusted vegan label trademark.

When your products are registered with The Vegan Trademark, those 30+ years expert experience go to work for you! The authority on vegan standards when checking and registering products helps consumers recognize you as a trusted label and see that you are committed to providing vegan options. Registering with The Vegan Trademark gives you the certainty to talk about your vegan products while only top-notch third-party certification gives consumers loyal confidence in their purchase.

American Vegan Society (AVS), founded in 1960, is the longest-running national vegan organization in the United States. AVS is committed to providing meaningful information and tools to new vegans, those curious about veganism, and longtime vegans. AVS manages multiple media channels as well as a speakers bureau and American Vegan magazine.

As of June 2021, American Vegan Society is the North American registered agent of The Vegan Trademark. This synergy will further The Vegan Trademark in the North American retail market. With more companies adopting The Vegan Trademark, consumers will have an even easier time finding vegan items and choosing the vegan lifestyle.

Would you like to apply for The Vegan Trademark for your company’s products? Contact [email protected].




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AVS is a registered 501(c)(3) organization, EIN 226058533. All donations made to the American Vegan Society are tax deductible in accordance with applicable law..

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