This Giving Tuesday, please consider a tax-deductible donation to the American Vegan Society (AVS), the longest-running national vegan organization in the U.S. Since 1960, this nonprofit has worked to promote the concept of veganism to an ever-wider public audience, spurring many of the initiatives and events that have made “vegan” a household word today.

AVS serves the public good by providing both clarity on what “vegan” means and support for all those who are actively changing their lifestyle to achieve a better world without animal exploitation. Through diverse channels including celebratory and educational events, the magazine American Vegan, and a website filled with resources, AVS supplies valuable perspective on current trends along with historical context and a foundation of hope for the future. You can make a donation to support this ongoing work here as a one-time donation, set up a monthly pledge, an annual pledge, a life membership, or a bequest. Additionally, you can help further and be part of the latest AVS initiatives and achievements by becoming an AVS member — more details here.