The Future of ‘Normal’ is a Vegan World

We’ve all heard a lot about the ‘new normal’ in terms of the coronavirus pandemic. But it’s also important to look ahead, as The Vegan Society (UK) says about its new outreach campaign, Future Normal, which sets its sights on the society that vegans and their allies are creating. The future of “normal,” VS says, is a place where nonhuman animals are “no longer used, but recognized as individuals with their own personalities, preferences and desires.”

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AVS in USA Today: Why are more families eating vegan?

This week, the president of AVS contributed the vegan perspective to a special section for one of the most popular news sources in the the USA. Freya Dinshah, who has been tracking the growth of vegan interest in the US for the past 60 years, was invited to address the increasing adoption of vegan eating and living: “People are trying vegan and liking it. They are feeling the benefits,” she says, and “realizing the values.”

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