Sean Russell founded SoFlo Vegans in 2017. Since then, it has produced live events, books magazines, podcasts, and social-media content. Their mission is to build economically viable and sustainable vegan communities.
When Russell went vegan in 2013, he saw potential in supporting the growing vegan movement in South Florida. He utilizes over 26 years of research and development in community building and media production to provide residents and visitors with a snapshot of the vegan lifestyle in the tri-county area.
SoFlo Vegan advocates Tatiana Toruño, Elisa Reyes, Sean Russell, Oyuki Rogert, and another member of the team, greet pre-vegans at lifestyle enhancing events. Photo courtesy of Lesaruss Media.
In 2022, Sean released his first book, Pre-Vegans, to provide nonvegans (prevegans) with inspirational stories and tips to help start their journey. The book is paired with online content that provides video versions of some of the stories in the book, with new videos uploaded each month. Vegans featured include PETA co-founder Ingrid Newkirk, Torre Washington, Earthling Ed, Dr. Michael Klaper, Robert Cheeke, and John Lewis aka Badassvegan.
SoFlo Vegans’ continued success is tied to the recently launched Vegans Explore, which creates visibility for vegan communities around the world. Russell spent most of 2022 traveling worldwide, making connections with various community organizations to lay the groundwork for this program. Following the trip, he took a few months to focus on ensuring SoFlo Vegans was in the best possible position to support the fresh initiative and then go forward, again. Now they are gearing up for an exciting next chapter as they work on hosting monthly vegan networking events called SoFlo Vegans Unite, and other collaborative attractions.
Russell’s ultimate goal is to create a platform that champions every business and organization embracing the vegan movement.
To see the enthusiasm SoFlo Vegans is generating, visit soflovegans.com or download their mobile app by searching for SoFlo Vegans in Apple or Android stores.
This post is adapted from an article in American Vegan magazine (subscribe here).
